Meet Our Team

Our Team

Amplify GR has a small, but dedicated team that is passionate about increasing opportunities for everyone in the neighborhoods we serve. Get to know our team!

Jon Ippel, Executive Director 

A Grand Rapids native, Jon Ippel serves as the Executive Director of Amplify GR.  Jon comes to the organization with 15 years of community development experience.  Prior to joining Amplify GR, he worked in local government in the areas of city administration, sustainability, and community development.  In those capacities, Jon launched a nationally-recognized and award-winning environmental sustainability program, developed several public-private partnerships that created over 300 affordable housing units, coordinated over $1 billion in City infrastructure projects, and served as the city director the 2012 NBA All-Star Weekend.

Jon feels passionately about the momentum in Grand Rapids and is committed to ensuring more residents in our community benefit from community growth through a holistic approach focusing on education, housing, jobs and entrepreneurship, and community wellbeing.

Jon is proud of the partnerships Amplify GR has formed with neighbors, nonprofits and local businesses alike. These relationships afford Amplify GR the opportunity to provide additional resources to both residents and businesses in the community.

Outside of work, Jon enjoys spending time with his beautiful wife and two kids.

Fun Fact

Jon is a foodie and is always looking for and trying out new restaurants in Grand Rapids – especially those in the 49507 community.

Latesha Lipscomb, Engagement and Relationship Director 

Latesha Lipscomb is a Grand Rapids native who has a passion for working to better the lives of the city’s urban residents. Latesha previously served as the Community Engagement Project Manager, facilitating the Heartside Quality of Life Study for the City of Grand Rapids Planning Department. The Quality of Life Study was a multi-layered process intended to foster neighbor participation and involvement to positively impact experiences through urban planning and design, with the overarching goal of producing increased equitable outcomes for all.

Latesha also held past roles with organizations such as the Grand Rapids African American Health Institute and the Inner City Christian Federation, where she tirelessly advocated for those with quieter or muted voices in the city’s most vulnerable communities.

Latesha is a graduate of Boston College where she studied Political Science and maintained a focus study in Faith, Peace & Justice. She studied American Government and Public Speaking through Junior Statesmen of America at Yale University and went on to graduate from Boston College Law School in 2005. Ms. Lipscomb adheres to the Jesuit ideal of “service to all mankind” and describes Community Engagement as her “purpose-driven life”.

You can also find Ms. Lipscomb serving on several local boards and committees like the Downtown Grand Rapids Inc., Goal 2 Alliance, the Mayors Census 2020 Complete Count Committee, the Great Start Collaborative Parent Coalition, and the DGRI Downtown Neighbor Network. Through these assorted collaborations with local groups, Latesha’s body of work is a shining example what authentic community partnership looks like and what everyday people can achieve when supported by a champion.

Fun Fact

Latesha loves to curate experiences for audiences and takes pride in hosting events that are empowering and uplifting for women in transition and teen girls. Latesha is girl power in the flesh and firmly believes that the future is female!

Danielle Williams, Director of Economic Opportunities

Backed by more than a decade of experience in corporate communication and marketing, and more than 20 years in community development and philanthropy, Danielle serves as the Director of Economic Opportunities at Amplify GR.

In her role at AGR, she loves working with entrepreneurs to connect them with physical space, financing and technical assistance to grow their businesses. Danielle also works with employers to bring quality jobs and career opportunities to the neighborhoods AGR serves. Danielle’s passion to pursue economic equity stems from being a life-long servant leader in her hometown of Grand Rapids.

In 2017, Danielle started her own firm, DMWilliams Consulting, LLC (DMWC). As principal of DMWC, she used her expertise in partnership development, change management and communication, to tap into her true passion – applying design thinking to solve complex community problems. She worked with a variety of clients, including the City of Grand Rapids Southtown Corridor Improvement Authority.

Fun Fact

Danielle loves dogs. She has two chihuahua mixes, Buster and Coconuts, that she adopted from the Kent County Animal Shelter.

Erek Kooyman, Director of Education

Erek Kooyman brings more than 16 years of experience in the field of education, including his previous role as Principal of Congress Elementary school in Grand Rapids, which received Reward Status from the State of Michigan during his tenure for academic gains and “beating the odds.” Prior to his leadership at Congress, Kooyman spent several years as a math teacher at Southwest Community Campus, a Spanish-English dual immersion program.

With a well-rounded background in student instruction and faculty development, Kooyman is skilled in identifying educational growth opportunities within the community. Additionally, his expertise in the societal structures surrounding education gives him a nuanced understanding of the resources needed to support the academic, social and emotional growth of local children in schools across the Grand Rapids community.


Kooyman grew up in the Boston Square Neighborhood and is grateful to give back to the community in which he was raised. In his spare time, Kooyman enjoys outdoor adventures with his wife two children.

Bethany Underwood, Operations Manager

As the Operations Manager for Amplify GR, Bethany Underwood is the behind-the-scenes rock star that keeps everything running smoothly. Bethany has an extensive background in project coordination and community engagement, having held past roles as an executive assistant and volunteer archivist.

Her career has taken her to cities across the U.S., including Oakland, CA and Indianapolis, IN, but as a Detroit-native, she settled back into the Mitten state full-time in 2015. In 2017, she started her role as the operations coordinator at Amplify GR. Bethany is proud to come to work each day to widen education and career pathways for all neighborhood residents while supporting initiatives committed to business development and growth.

In Bethany’s spare time, she winds down with a good book and practices yoga.

Fun Fact

Bethany owns a small business and keeps herself busy designing greeting cards and gift baskets.

Jermale Eddie, Business Partnership Manager

Jermale Eddie is a husband, father and engaged community member. He is the proud Owner & Co-founder of the multi-award-winning Malamiah Juice Bar & Eatery, founded in 2013.

He is also the Owner and Founder of the Malamazing Juice Company, a wholesale to retail juice enterprise. As a result of being highly sought after for business consultations, business coaching and speaking, Jermale started JE Speaks. He most recently served as the Director of Reaching In (Discipleship) at Madison Square Church. Jermale has a Masters from Spring Arbor University and a Bachelors from Grand Valley State University. He currently serves on the Grand Rapids Downtown Development Authority Board (DDA), as well as several community-based committees.

His vocational “sweet spot” is the intersection of faith, business and community development. Jermale believes that people and their experiences are the community’s strongest assets.

Jermale resides in Grand Rapids, Michigan with his wife, Anissa, and 3 boys (Malachi, Nehemiah and Josiah).

Jenny Griffin, Communications Manager

Jenny Griffin has nearly 17 years of experience working in public relations and strategic communications in agency, corporate and nonprofit settings. As a resident of the Amplify GR service area, she has spent significant time volunteering with Amplify GR and its partners, to ensure equitable outcomes for the community.

She most recently served as communications manager for the West Michigan Center for Arts and Technology. With her nonprofit and industry experience, Jenny is well-positioned for this key role with an organization that is based in the community where she grew up.

Now on the Amplify GR team serving as communications manager, she works closely with the executive director to set the strategic communications plan and vision. Jenny leads promotion and oversees the education of external audiences regarding the shared vision, goals and strategies of holistic community development. She works closely with the Amplify GR team, partners and community stakeholders to highlight stories in the neighborhoods served.

Jenny and her husband, Shaun, have three kids and love to entertain at their house and connect people over their shared passion – food.


Over the last 70 years, five generations of Jenny’s family have lived in the Boston Square neighborhood.

Our Board


Kenyatta Brame

Cascade Engineering


Cheri DeVos



Ben Emdin


Bruce Osterink

Retired, Osterink Construction

Maria DeVos

Doug & Maria DeVos Foundation

Andrea Owens

HourGlass Testing Solutions and WMCAT

Bing Goei

Eastern Floral

Father Jose Quintana

Shrine of St. Francis Xavier & Our Lady of Guadalupe Church